Miracle Whip – The Zingr! - A Firefox Plugin

Concept & Copy

Miracle Whip came to us with the goal of revitalizing their brand and making it relevant in the eyes of 20 - 30 year olds. Probably the most notable thing about Miracle Whip is that zingy flavor. And with this, we decided Miracle Whip is the perfect brand to own the Zing! For those who don’t know what a Zing is - it’s a unique/witty retort that’s got flavor. So, we concepted up a plugin –Zingr- that lets you to leave zings anywhere on the web, while automatically sharing them with your Facebook friends.

The Zingr

Zingr Instructional Flash Video

Zingr Homepage Takeover

Zingr Banner On Gawker - Talk about awesome placement.

Zingr Banner on MTV.com

Radio Ad
Listen To It Here :15 Zingr Radio Ad