Nikewomen – Go For Better
Concept, Interviews & Copy
After turning her on to sport last season, the time was ripe to seal the deal and encourage her to hit it harder, to go for her gold. How’d we do this? We inspired her with Maria Sharapova’s amazing story and gave her personalized training tools.
Maria 360
Using an unassuming and casual tone in this journal gave Maria a more accessible persona.
