Gap – Merry Mix-It
Concept, Copy & Editing
Gap’s core consumer base is a creative, irreverent crowd. So for the holiday campaign, we decided to make a tool that enabled them to pass up the old, cookie-cutter traditions and celebrate in their own way.
The result? The Gap Merry Mix-It site and mobile experience. The experience included carols performed by comedians and musicians that users could remix into their own, unique, holiday greetings.
Site Experience:
Some Remixes:
One of the original holiday carols: