Stephanie Kodeck

Be Transformed - A 360 Campaign

admin — Tue, 12 Apr 2011 03:54:50 +0000

Copy & TV Treatments
A revolution is occurring Asia. The traditional male-dominated society is vanishing; and in it’s wake a new generation of young, assertive women prevails. Knowing this, Nike released their new line of Sister Ones Crosstrainers - a shoe that dares women to, literally and figuratively, chase their dreams. We created a 360 campaign that sent our women a clear message - you need not look elsewhere for inspiration, for you possess the inner strength to become your own superhero.

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Print & Outdoor
Rollover To Read Copy

When I train in my Sister Ones+, my inner-strength pushes to the surface. Inspired by natural motion studies, they support how I am meant to move. Light and strong, they propel me from reality to possibility. Flexible and buoyant, they let me go in any direction, so I can become anything. And in this moment, I become champion.

When I train in my Sister Ones+, I leave behind who I am and catch up to who I will become. Inspired by natural motion studies, they support how I am meant to move. Light and strong, they let me race ahead of any obstacle. Flexible and buoyant, they let me go in any direction, so I can become anything. And in this moment, I become speed.

When I train in my Sister Bolds+, I defy physics. Thanks to the ergonomic design, they support how I am meant to move. Thanks to the light upper, I rise as gravity falls. Thanks to the flexible midsole, I gather velocity till I spin like a record. And somewhere along the way, I dance into my own superhero.

When I train in my Sister Ones+, I tap into a secret source of power. Inspired by natural motion studies, they support how I am meant to move. Light and strong, they let me hit it harder, push it further. Flexible and buoyant, they let me go in any direction, so I can become anything. And in this moment, I become invincible.

Press

Click the image to see the full article:

Credits - Cowriter: Ellen Karas

Love Starts Here

admin — Sun, 10 Apr 2011 00:20:10 +0000

Concept & Copy

Since most girls in Asia viewed sport as something solely reserved for boys, Nike’s eternal quest to bring out everyone’s inner-athlete has been met with much silence there. So we decided to speak to the girls, in their terms, about the softer side of sport. By giving them the lowdown on the fun side of fitness, we enabled them to start a relationship with sport, so they could discover the joy and thrill that comes with it.

Video of Site

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The Editor’s Note – Every season I’d write a message to our girls to give them a preview of the site.

The Fitness Collage – Basically this served as the Fitness Cliftnotes for our girls, giving them the information needed to go out and explore the deal on their own.

Triathlon Training Journal – The inside of the triathlon journal in the fitness collage. Though training for a triathlon would seem impossible to most, this account personalized the experience, making it more approachable.

Go For Better

admin — Sat, 09 Apr 2011 01:31:51 +0000

Concept, Interviews & Copy

After turning her on to sport last season, the time was ripe to seal the deal and encourage her to hit it harder, to go for her gold. How’d we do this? We inspired her with Maria Sharapova’s amazing story and gave her personalized training tools.

Maria 360

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Using an unassuming and casual tone in this journal gave Maria a more accessible persona.

Colors

admin — Fri, 08 Apr 2011 00:11:05 +0000

Concept, Copy & Treatments

In tribute to the upcoming Olympics, Nikewomen created a line of ‘her favorites’ that sported the Olympic ring colors. And when Nike asked us to connect this line with the emotional construct of ‘releasing her inner athlete’ we analyzed the relationship between color, mood and fitness. Knowing that different colors effect your mood and different moods effect your workouts, we created a visually visceral experience that gaged her mood and placed her on a color path containing the activities, the athletes and the gear which teased out her inner athlete of the moment.

Site Experience

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The Blue Color Path

The Yellow Color Path

The Red Color Path

Vintage Running

admin — Thu, 07 Apr 2011 02:12:26 +0000

Vintage Running – Concept & Copy

It’s easy to see why Nike recreated their newest line from their oldest footwear - it’s got that ethereal quality that makes you appear as though you’re accidentally cool. Showing off that renegade spirit, we created a time warp that beamed our girls back to when Nike was, the one and only, rebellious champion of the athlete.

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City Stories

admin — Tue, 05 Apr 2011 02:54:05 +0000

Concept, Copy & Editing
The city is a place to inspire and be inspired. This is what the soul of the Banana brand is about, so we decided to bring this cycle of inspiration to life in digital form. Enter the City Story campaign, where BR interviewed 9 different musicians with one thing in common, their love for the city. Each interview reveals how the city inspires their work and personal style.

The results were tremendous, with each person spending an average of eight minutes on the site. A colossal amount of time in today’s world of constant distraction. Another way to look at it, imagine the average person volunteering to watch eight minutes of commercials on television.

The Site Experience

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The Zingr! - A Firefox Plugin

admin — Thu, 10 Mar 2011 16:00:42 +0000

Concept & Copy

Miracle Whip came to us with the goal of revitalizing their brand and making it relevant in the eyes of 20 - 30 year olds. Probably the most notable thing about Miracle Whip is that zingy flavor. And with this, we decided Miracle Whip is the perfect brand to own the Zing! For those who don’t know what a Zing is - it’s a unique/witty retort that’s got flavor. So, we concepted up a plugin –Zingr- that lets you to leave zings anywhere on the web, while automatically sharing them with your Facebook friends.

The Zingr

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Zingr Instructional Flash Video

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Zingr Homepage Takeover

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Zingr Banner On Gawker - Talk about awesome placement.

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Zingr Banner on MTV.com

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Radio Ad
Listen To It Here :15 Zingr Radio Ad

Live in Technicolor

admin — Sat, 05 Mar 2011 19:12:32 +0000

Concept & Copy:

Gap came to us with a dilemna, they wanted to spark a unique cultural movement while maintaining their authority in fashion basics. So we found took a cue from the vibrant colors in their spring line and suggested they own the massive effect color can have on people’s lives, by introducing a new way to live — in Technicolor.

Fresh Wipes - Bathlike Clean

admin — Fri, 04 Mar 2011 17:47:22 +0000

Pampers knew two things when it came to their fresh wipes - parents are always on the go with their babies & they want to keep their babies looking & feeling like they just got out of the bath as they go about their business. We took that information and created an online and mobile experience that visually and emotionally conveys the benefits of having a bath-like clean as close as your diaper bag.

This mobile app lets baby play with bath toys as mommy changes them - so they can enjoy bath time fun - as they get their bath-like clean. This fun game let’s parents know that Pampers Wipes gives their baby a bath-like clean in a friendlier way than an ad would.

The app in action:

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Banners that capture the essence of bath-like clean:

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App on iTunes:
Splish Splash Fun

Resume

admin — Mon, 13 Jul 2009 04:42:43 +0000

my resume