Nikewomen – Colors

Concept, Copy & Treatments

In tribute to the upcoming Olympics, Nikewomen created a line of ‘her favorites’ that sported the Olympic ring colors. And when Nike asked us to connect this line with the emotional construct of ‘releasing her inner athlete’ we analyzed the relationship between color, mood and fitness. Knowing that different colors effect your mood and different moods effect your workouts, we created a visually visceral experience that gaged her mood and placed her on a color path containing the activities, the athletes and the gear which teased out her inner athlete of the moment.

Site Experience

The Blue Color Path

The Yellow Color Path

The Red Color Path