Pampers – Fresh Wipes - Bathlike Clean

Pampers knew two things when it came to their fresh wipes - parents are always on the go with their babies & they want to keep their babies looking & feeling like they just got out of the bath as they go about their business. We took that information and created an online and mobile experience that visually and emotionally conveys the benefits of having a bath-like clean as close as your diaper bag.

This mobile app lets baby play with bath toys as mommy changes them - so they can enjoy bath time fun - as they get their bath-like clean. This fun game let’s parents know that Pampers Wipes gives their baby a bath-like clean in a friendlier way than an ad would.

The app in action:

Banners that capture the essence of bath-like clean:

App on iTunes:
Splish Splash Fun