Gap – Live in Technicolor

Concept & Copy:

Gap came to us with a dilemna, they wanted to spark a unique cultural movement while maintaining their authority in fashion basics. So we found took a cue from the vibrant colors in their spring line and suggested they own the massive effect color can have on people’s lives, by introducing a new way to live — in Technicolor.

Gap – Merry Mix-It

Concept, Copy & Editing

Gap’s core consumer base is a creative, irreverent crowd. So for the holiday campaign, we decided to make a tool that enabled them to pass up the old, cookie-cutter traditions and celebrate in their own way.
The result? The Gap Merry Mix-It site and mobile experience. The experience included carols performed by comedians and musicians that users could remix into their own, unique, holiday greetings.

Site Experience:

Some Remixes:

One of the original holiday carols: