Nikewomen – Be Transformed - A 360 Campaign
Copy & TV Treatments
A revolution is occurring Asia. The traditional male-dominated society is vanishing; and in it’s wake a new generation of young, assertive women prevails. Knowing this, Nike released their new line of Sister Ones Crosstrainers - a shoe that dares women to, literally and figuratively, chase their dreams. We created a 360 campaign that sent our women a clear message - you need not look elsewhere for inspiration, for you possess the inner strength to become your own superhero.
TV
Print & Outdoor
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When I train in my Sister Ones+, my inner-strength pushes to the surface. Inspired by natural motion studies, they support how I am meant to move. Light and strong, they propel me from reality to possibility. Flexible and buoyant, they let me go in any direction, so I can become anything. And in this moment, I become champion.
When I train in my Sister Ones+, I leave behind who I am and catch up to who I will become. Inspired by natural motion studies, they support how I am meant to move. Light and strong, they let me race ahead of any obstacle. Flexible and buoyant, they let me go in any direction, so I can become anything. And in this moment, I become speed.
When I train in my Sister Bolds+, I defy physics. Thanks to the ergonomic design, they support how I am meant to move. Thanks to the light upper, I rise as gravity falls. Thanks to the flexible midsole, I gather velocity till I spin like a record. And somewhere along the way, I dance into my own superhero.
When I train in my Sister Ones+, I tap into a secret source of power. Inspired by natural motion studies, they support how I am meant to move. Light and strong, they let me hit it harder, push it further. Flexible and buoyant, they let me go in any direction, so I can become anything. And in this moment, I become invincible.
Press
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Credits - Cowriter: Ellen Karas