XBox – Age Of Empires III
Concept & Copy
How do you promote a game that lets you do big stuff, like rule a dynasty, with a small budget and even smaller banners (try like 30K)? Connect with your audience. And in this case, we knew they liked history, but loved making history even more. So in this simple banner we gave them the tools to either be the founders or the annihilators of great societies.
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